69色情片

Skip to main content

Latest Centre Publications

An overview of the most recent papers and reports produced by members of the Centre for 21st Century Public Health.

Reshaping the social meaning of smoking: the UK鈥檚 tobacco-free generation policy

Co-authored by Dr Britta Matthes, this article was published in the European Journal of Public Health.


No smoking sign

This article argues that the UK鈥檚 Tobacco and Vapes Act, which prevents anyone born on or after 1 January 2009 from ever being legally sold tobacco, is significant not only as a tobacco control measure but also as a way of changing the social meaning of smoking. Rather than setting an age at which smoking becomes acceptable, the policy sends the message that smoking is never a normal or desirable behaviour, helping to further 鈥渄enormalise鈥 tobacco use across society. The authors suggest that, over time, reducing the visibility and social acceptance of smoking could discourage uptake among future generations, strengthen public health norms, and contribute to lower smoking rates and fewer tobacco-related deaths.


Investigation of differences in tobacco use language between groups: corpus-assisted analysis

Co-authored by Dr Iona Fitzpatrick, this paper was published in JMIR Publications.


speech bubbles

The variation of language concerning tobacco products and tobacco use is known to impact the understanding of related risks and influence behaviors including use uptake and product cessation. Transnational tobacco companies can use such complexities to change the acceptability of tobacco use and influence public understanding of related risks. These changes, in turn, impact tobacco use behaviours. Looking at variations in the language used by different groups can therefore offer helpful insights into tobacco use cultures and make imbalances of information between groups plain. This paper examines the language of tobacco use, specifically smoking, across a sample of health organizations (the National Health Service, the World Health Organization, the National Institute for Health and Care Excellence, and the Centres for Disease Control and Prevention), the tobacco industry (British American Tobacco and Philip Morris International), and in 鈥済eneral English.鈥


The policy implementation playbook: a cross-policy taxonomy of post-adoption tobacco industry tactics

Authored by Dr Britta Matthes, Dr Karen Even-Reeves, Tom Gatehouse, Dr Rosemary Hiscock, Dr Iona Fitzpatrick and Professor Anna Gilmore and published in Globalization and Health.


hand adding wooden block to stack of blocks

This paper develops a comprehensive framework to explain how the tobacco industry responds after tobacco control policies are adopted and implemented. Drawing on a systematic review of 308 sources across around 50 countries, the authors identify five recurring post-adoption tactics: pre鈥慹mptive adaptation (e.g. stockpiling or early product changes before rules take effect), outright disregard of regulations, token or superficial compliance, strategic circumvention through product or marketing modifications, and indirect influence on how policies are enforced via intermediaries such as retailers or authorities. The study finds that circumvention is the most common strategy, though tactics vary by policy type, and highlights that industry interference continues well beyond policy adoption.


Reducing tobacco supplier profits and pricing power: Modelling the impact of a tobacco price cap and tax increase on socioeconomic inequalities in England

Co-Director of the Tobacco Control 69色情片 Group, Dr Rob Branston co-authored this study alongside researchers from the University of Sheffield. The study is published in Social Science and Medicine.


cigarette and smoke

This article models the potential effects of introducing a tobacco price cap alongside tax increases in England to reduce smoking-related inequalities. It finds that limiting the profits and pricing power of tobacco companies, while still raising taxes, could lower cigarette prices for consumers less aggressively than industry-led pricing strategies, helping reduce consumption without disproportionately burdening lower-income groups. The analysis suggests that such a policy could both decrease smoking prevalence and narrow socioeconomic health inequalities, while also curbing excess industry profits.


Reviewing ecosystems of evidence: synthesising the evidence on the commercial determinants of health from a complex systems perspective

Authored by Centre Co-Director Professor Harry Rutter, PhD student Eadaoin Cott and colleagues from the LHGP consortium. This paper was published in Systematic Reviews.


Diagram of connecting squares illustrating a complex system

The article reviews how evidence about the commercial determinants of health (CDoH), the ways corporations influence health outcomes, has been produced and organised, arguing that it should be understood as part of a complex 鈥渆vidence ecosystem.鈥 It finds that research in this field is fragmented across disciplines and often shaped by the very commercial actors, affecting what evidence is generated, funded, and disseminated. By applying a complex systems perspective, the authors highlight how interactions between researchers, policymakers, industries, and institutions create feedback loops that can reinforce biases or gaps in knowledge.


Big tobacco and the dental team: what you need to know

This paper was authored by Karin Silver and Dr Britta Matthes alongside colleagues from the University of Bath and Tobacco Free Jordan, and was published in BDJ Team.


Dental equipment

This paper explains how major tobacco companies are increasingly targeting dental professionals and organisations as part of efforts to gain legitimacy within the healthcare sector. It highlights tactics such as sponsoring dental education, funding research, and promoting newer 鈥渞educed鈥慼arm鈥 nicotine products, all of which may create conflicts of interest and blur the line between public health and industry influence. The authors warn that this involvement risks undermining established tobacco control efforts and could normalise partnerships with an industry whose products are harmful to oral and general health.