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Threatening public health: new documents shed light on PMI’s secret science

“Keep it a secret”: leaked documents suggest Philip Morris International, and its Japanese affiliate, continue to exploit science for profit.

69ɫƬ carried out by Tobacco Control 69ɫƬ Group (TCRG) has uncovered new evidence of the manipulation of science for profit by the world’s largest international tobacco company.

The study, published in , reveals information about the recent activities of Philip Morris International (PMI) and its Japanese affiliate, Philip Morris Japan (PMJ). The research casts doubt upon PMI’s claims that it has transformed and conducts ‘transparent science’.

A team of TCRG researchers examined to uncover this evidence. The documents were published by University of California, San Francisco (UCSF) and date from 2012 to 2020. The study, published in a paper led by , concluded that “PMI continues to employ strategies to influence science at the expense of public health”.

The documents include evidence that PMJ provided funding to Kyoto University academics to carry out research into smoking cessation. There is also evidence that PMJ funded a life sciences consultancy, run by a Japanese academic, to build a network of experts through which PMI’s science, products and messaging could be promoted.

The study also builds on TCRG’s previous research on the manipulation of science for profit. To analyse the documents, the researcher’s used the which was developed by award-winning TCRG researcher .

In addition to the paper, the research has contributed to work by , a global tobacco industry watchdog, and .

Today Japan, Tomorrow the World: Philip Morris Japan’s Leaked Marketing Blueprint for IQOS


Tobacco industry watchdog, STOP, has analysed a leaked marketing strategy document from Philip Morris Japan which reveals the company’s plans to manufacture acceptance of their heated tobacco product IQOS and grow sales. The document shows meticulous plans to influence politicians, medical professionals, businesses, and even consumers at the Tokyo Olympics.

STOP also points to evidence that PMI may be deploying similar tactics in other countries.

Graphic with eye symbol and people smoking cigarettes

The IQOS Illusion: What PMI Wants You to Believe Versus What the Evidence Shows


STOP also examines six key claims made by PMI about IQOS, showing that an increasing amount of evidence casts serious doubt on both PMI’s intentions and the IQOS product itself.

Graphic with HTP in magnifying glass

Influencing Science: PMI’s Covert Science in Japan


Our team have produced an article covering the information in the leaked documents, PMJ’s wider activities and the larger implications of the case.

You can also find information on the tobacco industry’s long history of attempting to influence science in order to downplay evidence of the harms of its products on the TobaccoTactics website. .

Person in protective laboratory clothing counting money

Science for Sale: Philip Morris’s Web of Payments to Fund Tobacco 69ɫƬ


The Bureau of Investigative Journalism have released an in-depth interview with the whistleblower who leaked the documents on PMI’s secret funding of science including a timeline of activities that lead to him blowing the whistle.

They have also investigated what made Japan the perfect testing ground for Philip Morris and their IQOS product.

White smoke against a black background

The investigation

Dr. Sophie Braznell discusses the challenges of examining leaked tobacco industry documents


Tobacco Control 69ɫƬ Group

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